Ubuntu at Work: Skill-building and Self-help Community Organization


Ubuntu at Work is a social enterprise that helps women micro entrepreneurs around the world.  Many of the women micro entrepreneurs that they collaborate with have no craft skills or other marketable skills before they join the Ubuntu at Work community.  With the assistance of field staff and volunteers around the world, the Ubuntu team works with women to gain new capabilities, collaboratively develop green products and assist in marketing these products around the world.  These products include organic fiber bags, organic produce, embroidered fabric items and screen printed items.

A unique aspect of Ubuntu at Work is that a significant portion of their products are sold through high volume orders through retailers.  They are known for producing bags for duty-free shops at several Indian aiports including the Bengaluru airport.



About Ubuntu at Work:  http://ubuntuatwork.org/about.php

Ubuntu At Work’s Facebook page:  https://www.facebook.com/ubuntuatwork



1.  Stronger platform for community engagement:  Ubuntu at Work is constantly striving to connect to more volunteers and interested members of the community.  They want blog posts to spark conversations.  To facilitate engagement, they have online volunteering activities that can be done via computer.  They are also looking to increase college student group engagement with the organization and develop systems to connect women micro entrepreneurs with mentors in a manner that is easy for all users.

Ubuntu At Work would like an app for their organization centered around community building.  At this time, the Ubuntu website is set up to enable interested parties to sign up and participate in “point-earning” tasks.  The final app does not have to use the point system to spark development.  However, it will ultimately facilitate the following objectives and allow for more people to engage with Ubuntu at Work and its network of women micro entrepreneurs.

Community Building Challenges:

  • Engage more people in online volunteering tasks

  • Encourage people to participate in blog post driven dialogues

  • Attract student groups to develop volunteer projects with Ubuntu at Work

  • Develop a platform for engage returned volunteers (e.g. Peace Corps, Americorps, Indicorps, WorldTeach) to develop long-term online-based mentoring relationships with women micro entrepreneurs.


Current Online Volunteering Activities:  http://ubuntuatwork.org/volunteer_jobs.php

Ubuntu At Work Blog:  http://ubuntuatwork.org/blog.php

Ubuntu At Work Volunteering and Points System:  http://ubuntuatwork.org/volunteer.php


2.  Design e-store interface:  Although the majority of Ubuntu at Work’s orders are large-volume wholesale orders, Ubuntu is looking to increase sales in two manners:

  • Increase online retail sales during the holiday season

  • Find new ways of engaging with corporate customers

Although there is already an online retail platform, can you think of a new design scheme to meet the above goals? How can the Ubuntu at Work women best showcase their work online?


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