Teenage Menstrual Health

Ayna Agarwal is a Symbolic Systems undergraduate major at Stanford (class of 2014). She is a co-founder of she++, Stanford’s first conference on women in technology. You can find out more about she++ at http://sheplusplus.stanford.edu/.

Ayna wants to pose the following challenge.

Problem

Teens do not have an easily accessible, and reliable way of obtaining information about their periods while on the go. They do not feel a sense of community and often do not have a support system to ask relevant questions.

Goals

• A period tracker that acts as a daily educational tool and myth buster based on the individual female’s data and determine trends unique to her menstrual cycle to be able to provide relevant feedback
• A community of sisters to ask and answer bold and candid questions

Mobile Market and Girls

• Pew Research Center, “Teens and Technology 2013” a new survey of 802 teens, ages 12-17, and their parents:
– 78% of teens now own a smartphone
– 71% of teens with home computer access say the laptop or desktop they use most often is the one they share with their family members
– Older girls are especially likely to be cell-mostly internet users
– 34% of girls ages 14-17 say they mostly go online using their cell phone

• Neilsen Company: The percentage of US smartphone owners in the 18-24-year-old bracket grew 60% between Q3 2010 and Q2 2011, according to August 2011 data.

Competition

•Period Calendar/Tracker
–Over 5 million users and 5 mil-10mil installs in the last 30 days
–309,300 ratings with 4.5 stars

•iPeriod: ~12,000 stars in the app store 4.5 stars
•Period Tracker Deluxe
–Installs in the last 30 days (1 mil – 5 mil)
–24,799 ratings with 4.75 stars

Requirements

Part 1: Calendar
The calendar will be the main draw for the users of the app — it is a period tracker. Most fundamental period trackers have these features:
A) Symptoms and Moods for each day
B) Calculation of menstrual cycle lengths
C) The ability to log your periods through the calendar

Part 2: Forum
The ‘Teen Issues’ forum on one period tracker app has 1,992,796 posts on it. Clearly, there’s a need. Create a forum that enables teachers, nurses, peers, and parents to respond.

Part 3: Education: “The Facts”
This will be official information we gather from public sites:
1) Pads +Tampons; 2) Signs of your first period; 3) PMS; etc.

Contact: Ayna Agarwal
ayna1 (at) stanford (dot) edu

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